SEO-Search Engine Optimization – Get The Basic Scoop On SEO

Search Engine Optimization (SEO) needs to be a factor in an online home based business. Starting a website is a way to get your name, interests and what you have to offer out on the World Wide Web.

Japanese search engine DW230 allows quick searches utilizing Google, Yahoo and MSN.
A vast majority of internet users use search engines to find what they are looking for. As an online entrepreneur it is beneficial to know what search engines look for when they return search results. Having a website would be a waste of time without the proper SEO.

When you have a Website with information that has proven to be of great interest to the online community you will have to optimize it to drive traffic from search engines.

The amount of search volume generated by keywords and terms is the building block for search engine optimization. Your websites content should be directly related relevant to one topic. This will allow search engine algorithms to determine how to index your website.

Indexing is how search engines store websites so they will have relevant information to return when users perform a search.

SEO; for keywords and phrases:

To determine how often words and phrases are looked up in search engines go to:

Type in “Work at Home Business”. You see it generates over 37,000 in monthly search volume. (at the time this article was written)

Search volume needs to be the basis of what you’re looking for and how many other sites are competing for the same word or phrases should also be considered. Your website content should focus on providing quality content surrounding your keywords or phrases.

*Note: focusing on keywords does not mean repeating them over and over within your content. It has been said that Google considers websites with repetitive keywords as “spammy”.

If Google labels your website as spammy you will have difficulty getting indexed and ranked. So beware!

Search engine optimization entails many things but one goal is to provide search engines with websites they can identify to be of value.

“Quality content is discussed in the Latent Semantic Indexing (LSI) article on my webpage.”
Having quality backlinks is another common but sometimes overlooked SEO strategy. Posting your website content to article and search engine directories is one way of achieving multiple backlinks. Obtaining quality backlinks is the most time consuming part of SEO and it is recommended that this process be outsourced.

The results you see from backlinks can take several months but the page rank and traffic you will obtain from it is astounding.

This is not an overnight process, SEO takes time (I will repeat this fact throughout the article)!
For HTML websites you can optimize for search engine robots by adding specific tags in your source code. For example:

* Search engine optimization: get the basic scoop on SEO.

* seo,search engine optimization,Internet,online business .

* You can not successfully run an Internet business without SEO.

Familiarize yourself with Search Engine Optimization today.

You should also have your keyword or phrase in your article/content headings. When search engine robots crawl your webpage they will find that your title specifies what the webpage is about. The keyword meta tag will further specify what terms will be discussed in your content (no need for a space between the commas in Keywords located in the meta tag). The description meta tag is how your webpage will appear in the search index (which should also highlight your keywords but it must be readable not spammy).

This is basic SEO information. I suggest you do all of the basics then outsource the rest. There are many companies that stay abreast of changes in all search engines. The value of outsourcing SEO is that it allows you to:

1. Grow your business

2. Free up time for you to start another website.

Ultimately you are trying to ensure your webpage appears in search engine results when someone does a search on your topic or keyword/phrase.

Lets Flash forward:

You have built a highly optimized website with a highly searched keyword phrase that has multiple articles which are spin-offs of you keyword/phrase. For instance:

* Work at Home: (phrase)

* Work at home jobs

* Work at home business

* Work at home opportunities

So you would have the main “phrase” as your home page and 3 different pages with articles. These are broad topics used for example only, you can ultimately get more detailed in your subjects. Remember each article must have a keyword density of no more than 12%. Some will argue the percentage of keyword density your article should have. My suggestion would be to have someone proof read your article and ask them if they feel your keyword phrase is repeated to often.

Again, be very light with the density (no more than 12%). Keyword density has increasingly become less important to search engine robots as it can be viewed as spam if over used. What search engine bots do find important is what synonymic terms are used with your keywords.

On your website, the home page links to each article page and each article links to the subsequent article. No article will link to the previous article or to the homepage within the article content. Place a “Sitemap” link and “contact us” links on each article page. The aforementioned is a basic website linking structure which will allow search bots to move fluidly through your website without running into broken links. This is important for search engine optimization because it will allow the robots to crawl your entire site. When you link from one page to the next have the link as far down in the article as possible. This will allow the search engine bots to fully crawl your articles. If unable to naturally incorporate the next page link in your article text you can create a visual line break between the bottom of your article and add the link to the next page below it.


Submit your homepage URL to multiple WEBSITE directories to get your site indexed (outsource). There are paid and unpaid web directory services. I’d suggest using the unpaid services for now. Search engine robots frequently scan web directories for information so you need to have your website in a directory to get indexed.

Once your website is indexed submit each of your ARTICLES to article directories (outsource).
Do a search on “search engine friendly directories”. Do not waste your time with new directories or directories with low page rank.

Keep your website optimized and with fresh content by adding two articles a week and do not forget to submit them to article directories.

Adding just 2 articles per week will allow search engines to see natural website growth which studies have shown to be favored against automated article generation that adds 50 or so articles a week or a day.

Search engine optimization (SEO) takes time, in most cases you will not see results overnight.
As mentioned before; for a fee, companies will optimize your website and submit them to directories, but beware, you get what you pay for.

For instance, some companies advertise they will submit your website to 1000 search engine friendly directories for $100. More than likely these companies will not give your site the proper submission it deserves.

Submitting articles to search engine directories is a time consuming task and it is not cheap. On the other hand, when your site is submitted to the right directories the rewards are astounding.
It is only worth getting a website optimized (S.E.O.) [], if people have genuine interest in the information you offer. There is a substantial amount of time involved with submitting content to directories and in order to grow your Home Based Business you may need to find an auto submitter that will allow you to input your information and submit to hundreds of directories with the click of your mouse.

Questions to Ask a Potential Search Engine Optimization Company – Part 3

The first part of this series was about questions to ask a potential search engine optimization company regarding the tactics that it will use to optimize your site. These questions are crucial because there are search engine optimization companies out there that will use techniques that can put your site at risk of penalization by the major engines. The second part of the series covered questions that could determine the competence of a particular search engine optimization company to determine if you will be able to trust them with your business.

Now we come to the final part of this series, in which we will look at business assurances made by search engine optimization companies. If your prospective search engine optimization company has satisfactorily answered all of your questions as outlined in the first two articles, it may indeed be a perfect fit for your business. However, there are still some important areas that need to be covered – primarily related to business assurances and expectations.

Business Assurances

What type of guarantee will you give me?

Many search engine optimization companies will tell you that they can’t offer you a guarantee at all because they don’t control the engines. Other firms will try to give you a guarantee that is rankings-centric and that is, as demonstrated in my article “Leprechaun Repellant and Guaranteed SEO Companies – The Disturbing Link (,” rather useless unless the search engine optimization company can prove that all of the keyphrases that will be targeted are both relevant and popular.

On the other hand, a search engine optimization company may offer you a truly meaningful guarantee in the form of one that is traffic-centric and drawn from targeted keyphrases. In such a case, you will approve the keyphrases and the search engine optimization company will guarantee a percentage increase in targeted search traffic. This guarantee is meaningful because the firm cannot pick unpopular phrases and you will approve the phrases to be certain that they are relevant. Not all search engine optimization companies offer this type of guarantee, but it’s worth looking for one that does.

Will you work with my competitors?

Few search engine optimization companies will give you a blanket “no.” If they do, ask them to delineate. It’s rare that a search engine optimization company will block out an entire business segment, and its idea of what comprises a competitor may be much narrower than yours. Some firms will not give you any promises regarding your competition. This response is not satisfactory, as the last thing you want a search engine optimization company doing is learning about your industry from optimizing your site and then soliciting your competition, using the knowledge they have gained to benefit from economies of scale.

Other search engine optimization companies will charge you extra for exclusivity – which can seem a bit like extortion. Remember, the vendor does not have control. YOU are the one paying the bills, and any search engine optimization company that uses this policy is not worthy of your cash. Quality search engine optimization companies will ask you to submit a list of your primary competitors and will not work with any of them for as long as you maintain a relationship with the firm. Period.

How much work is expected of me?

As discussed in the first part of this series, quality search engine optimization almost always requires the creation of new content. But who is responsible for writing this content? If your company is like most, everyone is pretty busy. If you embark on an SEO campaign, will you have to pay extra for an outside copywriting resource? Will you have to give the job to an overburdened internal person?

Search engine optimization companies that are interested in taking as much off of your plate as possible will ask only that you make a resource available for a phone call and will then handle the copy for you (giving you, of course, the opportunity to approve it all). You should also be prepared to provide the firm with any marketing materials, brochures, or whitepapers that explain your product and your messaging. Since writing for search engines is a learned art, it is not practical to expect a new person to come in and get it right the first time. This means that if a copywriting resource is not available from your search engine optimization company, your campaign can take much longer.

Additionally, once your search engine optimization company has made all of its change recommendations, will it drop a huge document in your lap and require you to make those changes? Or will the firm instead make a resource available to do the implementation at no extra cost? Certainly, there are some sites, especially those that draw on dynamic content, where you may not want an external company coming in to make the changes (although you should still limit your search to search engine optimization companies that are capable of handling this). Simpler sites, such as those created using strict HTML, are easy to change.

Your search engine optimization company should be able to implement these changes on a test bed site for your approval before the site goes live. Much like copywriting, implementation of SEO changes is a specialty that regular designers do not often face. It is usually faster to have your firm do this, since it has handled such a task so many times before.

Well, you’ve asked the questions, narrowed your choices, and now have to select between any of the vendors that answered satisfactorily. Of course, some search engine optimization companies will tell you whatever it is you want to hear to get your business. Your best bet is to take your time and read the fine print–and make sure that anything of particular importance to you is added to the contract. I’m not saying that all salespeople are liars–just the really good ones. But if you’re savvy and ask the right questions, that shouldn’t be a problem.